Living in an urban environment certainly has its many advantages, but most of us city folk still pine for the great outdoors. And if weekend or vacation outings just aren’t enough, there are plenty of designers out there who have created ingenious…
We took an office field trip to Artscape this past Friday!
What makes one consumer design cool and not another?
Take a look at the two water bottles above. The one on the left is pretty much your standard water bottle design: tall, clear, probably crinkly. The one on the right feels a bit less conventional, with its sleek aluminum shell shaped like an Erlenmeyer flask. In a survey of which is cooler, the bottle on the right would win right away, though both bottles serve the very same function.
So what is it, exactly, that makes one design cooler than another? The difference is surprisingly tough to articulate.